glue planning

Measuring buzz online

Nielsen has a product in the US measuring 'buzz' online. Their review of 2005 places the VW spot as the most blogged about and linked to video
http://blogpulse.com/blogs2005/2005_TopVideo.html

Harry Potter is the most blogged about person.... Britney beat Tony Blair too. Virgin Digital poster one of the top images.

Creative inspiration links for clients

22 Sept 06

Creative from yesterday’s Campaign Awards

Lost – a rich, deep and involving publicity site for Lost – great for long running TV shows – something we could be doing for 24 etc

http://www.channel4.com/entertainment/tv/microsites/L/lost/main.html

Ikea - a simple but stunning site with beautiful 360 photography showing what can be done with a bit of bespoke photography for the web.

http://demo.fb.se/e/ikea/dreamkitchen/site/default.html

Blatant self publicity: our Eurostar ad campaign and de-construct’s site won the Travel category of the Campaign digital awards…

http://www.gluelondon.com/awards/2006/CDA/eurostar/

http://campaigndigitalawards.epagesmarketing.com/index2.htm

Interesting trends

TV and digital worlds converge

MTV’s Laguna Beach Virtual (Second Life/Habbo) social networking-type world – first pictures here!

http://adverlab.blogspot.com/2006/09/mtvs-virtual-laguna-beach-first.html

A great story, a film promotion or something else altogether?

Lonelygirl15 the home-schooled 16-year-old emo girl that’s been pouring her heart out in front of her video camera in her bedroom has pretty much been de-masked. Since May she’s been posting clips to YouTube and has built up a large army of fans. Follow the latest interneet buzz campaign in the making...

http://www.youtube.com/profile?user=lonelygirl15

What is it??

http://www.gluelondon.com/news/newsletter_story.php?issue=54&section=11&story=2725

http://blog.coolz0r.com/2006/09/08/lonelygirl15-hollywood-takes-on-youtube/

http://blog.futurelab.net/2006/09/lonelygirl15.html

http://gordonsrepublic.blogspot.com/2006/09/house-arrest-lonelygirl-15-okay-so-its.html

The home made spoof:

http://www.youtube.com/watch?v=tTsxeaTl-zc

http://www.youtube.com/watch?v=rU8iYeAzL1U&mode=related&search=

 

And just plain random!

the reason the internet was invented!

http://www.youtube.com/watch?v=gx-NLPH8JeM

Tattoos! Really simple viral idea based on a proven approach - for younger guys & girls

http://www.crustydemons.co.uk/UK/tattoo_parlour/viewer.php?clip=w4&id=1&msg=I%20love%20martin

(note: this one was sent to me, honest!)

viral video chart

Apparently a totally objective chart, which is useful, and makes it different to all those "seeding" sites.

It simply tracks google vids, youtube and myspace vids to show what the hottest vids are.

The interesting thing, is that it's not tracked by hits, or plays, or comments, but by LINKS to (and the number of times a video is embedded, or published elsewhere). Another nice example of how the link is the fundamental unit of conversation on the Internet 2.0.

http://www.viralvideochart.com/

My fave thing off it that I hadn't seen before:

disgusting US pre-made packed lunches for kids

Holy God. Let me get this straight - I am a bad eater. I eat fast food (McDonalds, KFC, etc) at least 2 times a week, probably more. Each lunch time I normally have a couple of packs of crisps and sweets with my white bread, meaty sandwich. But these pre-made packed lunches for kids are utterly obscene. I hope I never have to advertise these, and with the way legislation is going, I probably won't.

"No Lunchables product got me as excited as Mess With Your Mouth Chicken Dunks, which feature a 'sour fizz' powder to sprinkle on chicken nuggets after they've been dipped in ketchup." Link here

paris hilton is fame2.0

This is a fab article about how Paris Hilton is most famous in context of linking to other brands or things - from user-generated content porn, to nightclubs to branded cheeseburgers. These brands in turn link back to her, boosting her fame even further.

Good anecdote for meetings - it's exactly the right blend of new-school marketing thinking plus pop culture knowledge that makes planners seem very useful.

push to talk outdoor

This is really cool, but I'm not sure that it's the best way to sell walkie talkies. However, as long as everyone had fun doing it, that's what counts.

It's a national stunt/promotion for Solo's Walkie Talkie phones. At bus stops in Vancouver, Toronto, Montreal and Calgary, we've connected bus stops with actual walkie talkies phones. People just push the button and are connected live to another bus stop in another city. Should make for some fun, awkward interactions.

from ExperienceTheMessage