Milwaukee's Best Light have done a campaign which simply involves shooting tins of beer at various objects, eg porcelain cats, and fliming the lad-entertaining destruction in slow-motion.
It fits the somewhat bland "Real men" brand campaign and give the audience something unique and valuable that they're really interested in. I like the honest tone and decent level of branding with it.
The site offers people the chance to submit request of things they want shot and explains the whole campaign.
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