A couple of neat stats/facts
From a study from LSE: advocacy is a statistically significant predictor of sales growth. Companies with more positive WoM experience more sales growth than those with less.
In this same study, a 10% rise in advocacy related to a 8.82 million increase in sales.
and from here: http://buzzcanuck.typepad.com/agentwildfire/2006/01/top_11_killer_s.html
On product recommendations, 90% trust their spouse and 65% trust their friends, however only 27% trust manufacturers, 14% trust advertisers and 8% trust celebrities (Yankleovich)
thank you, i allways like such posts with interesing stat data
http://www.advertolog.com - new site about creative ads, big prints and videos archive
Posted by: deep | May 05, 2007 at 12:57 PM
some dude from Bain has written extensively on this subject
http://netpromoter.typepad.com/fred_reichheld/2005/11/welcome_and_int.html
Posted by: carlos | August 01, 2008 at 11:42 AM
Great find guys, this information is extremely useful for highlighting the benefits of a communication medium, which is not entirely accountable in comparison to other types of advertising.
Posted by: Dhiren | November 02, 2008 at 06:00 PM