glue planning

push to talk outdoor

This is really cool, but I'm not sure that it's the best way to sell walkie talkies. However, as long as everyone had fun doing it, that's what counts.

It's a national stunt/promotion for Solo's Walkie Talkie phones. At bus stops in Vancouver, Toronto, Montreal and Calgary, we've connected bus stops with actual walkie talkies phones. People just push the button and are connected live to another bus stop in another city. Should make for some fun, awkward interactions.

from ExperienceTheMessage

Lessons to learn from Chevy's CGM

http://chiefmarketer.com/Chevy_Tahoe_commercial_04072006/

Article about learning from Chevy's mistakes with the Tahoe ads.

Some interesting, if a little idealistic, comments on how to generate positive CGM - leverage the people who are going to say the right things about your brand. I think Chevy just made it too easy for the wrong people to have their say. Mind you, isn't all publicity good publicity?

weird animal silhouettes ads on MSN today

takevoer on http://uk.msn.com/ today: these animal silhouette ads - you can't click on them and they haven't got a logo or anything. Not even a funny word to Google.

First time I have seen totally 'intrigue' banner ads that you literally can't click on. Do we think any actual real consumers will be intrigued by them? Kudos to whichever agency did these for doing something exciting, different and potentially a bit silly.

Any ideas people? Answers on a postcard.

Anomaly NYC - recon newsletter

As much as I can work out, Anomaly are an ad agency who believe that advertising isn't always the answer, which is a good thought. Anyway they produce these thought piece journals which aren't bad at all, esp for quotable stats e.g.

Consumer spending on media overakes advertiser spending on media:
The study stated that consumer spending on media at $178.4bn, an increase of 6.5%, surpassed advertising, which grew by a mere 3.2% to $175.8bn in 2003.

PDFs are available here:
Download Recon_vol_1.pdf
Download Recon_vol_2.pdf

or you can find out more at anomaly NYC's website.