Lily Allen was happily doing the
real marketing thing on myspace, so the record label decided they needed to copy
the elements that worked and build their own ‘brand’ site. A cute site, but
wasn’t it more authentic keeping her myspace page as the original and best place
to go? it’s got ‘legal’ written all over it.
takevoer on http://uk.msn.com/ today: these animal silhouette ads - you can't click on them and they haven't got a logo or anything. Not even a funny word to Google.
First time I have seen totally 'intrigue' banner ads that you literally can't click on. Do we think any actual real consumers will be intrigued by them? Kudos to whichever agency did these for doing something exciting, different and potentially a bit silly.