Holy God. Let me get this straight - I am a bad eater. I eat fast food (McDonalds, KFC, etc) at least 2 times a week, probably more. Each lunch time I normally have a couple of packs of crisps and sweets with my white bread, meaty sandwich. But these pre-made packed lunches for kids are utterly obscene. I hope I never have to advertise these, and with the way legislation is going, I probably won't.
"No Lunchables product got me as excited as Mess With Your Mouth Chicken
Dunks, which feature a 'sour fizz' powder to sprinkle on chicken
nuggets after they've been dipped in ketchup." Link here
As much as I can work out, Anomaly are an ad agency who believe that advertising isn't always the answer, which is a good thought. Anyway they produce these thought piece journals which aren't bad at all, esp for quotable stats e.g.
Consumer spending on media overakes advertiser spending on media: The study stated that consumer spending on media at $178.4bn, an increase of 6.5%, surpassed advertising, which grew by a mere 3.2% to $175.8bn in 2003.