Planner Jerome does these early morning croissant sessions where people just show some creative and say why they think it's interesting or why they like it. He asked me to help out this week, and I didn't know what to show, so I did these:
Burger King Safety Dance
The agency first identified the kids who were frequently submitting content to sites like Youtube and Heavy, then sent them masks and told them to get on with it. You could say that this campaign is off-brand and doesn't say anything. Maybe this doesn't matter because only the college kids who find this stuff funny will ever see it. Or you could say it's an example of creating your brand via your users. Whatever, it's a good talking point and surprisingly well executed.
http://www.backpackit.com/
a web 2.0 service so people can all collaborate easily on projects that need lists, to-do's, scribble pads. I'm trying it out with my 2 housemates to organise our housewarming party. So far it's been really good, for example, having the invite list live on the web means we can all add people, veto people, and comment/discuss whenever we get a couple of spare moments.
Mortal kombat virals
one just alright one: bit obvious/naff - does it really speak to the audience? why a boardroom?
http://www.youtube.com/watch?v=dXd0dbELNu0
Second BRILLIANT one.
http://adsoftheworld.com/files/videos/mortal_combat_dance.mpg
This speaks with the right tone (irony, teenage/young male homophobia, tekno musik, europeans) in the right medium, stands out, and is funny as hell. (Using video games to act like this is called machinima).
Virtual pets/badges
These come in all shapes and forms. Very popular for any personal webpages. Could be done in an email signature as well.
Think of it like when you used to put badges/stickers on your schoolbag - same idea. Very 'viral' as they are ALWAYS there on your mate's MySpace - longer lifecycle than a videoclip etc.
Ant
