glue planning

innovation session nov 3rd links

banners

BannerBlog : IBM: Business man

BannerBlog : Reckitt Benckiser - "Upside Down"blogs

 

blogs

Open for Discussion

Wal-Marting Across America

 

dove

Advertising Age - Better ROI From YouTube Video Than Super Bowl Spot

DoveYouTube - Dove Evolution

google maps

google maps Markus Dressen: Printed Matter

Random Culture: Saturn: Local Online Video Ads

tripadvisor

 

new wave

dodgeball.com :: mobile social software

lx

 

miscellaneous

brandflakesforbreakfast: today's weather brought to you by...

DC ShoeCo podcast

 

hummer

Copperfield - Google Video

Hummer new size

My dad's got restless legs - Spasm kicks off domino effect - on Bore Me

YouTube - David Copperfield parody

Smirnoff® Raw Tea™YouTube - smirnoff tea party

ZERO is more

Australia – So Where The Bloody Hell Are You?

Digital Examples: Sony Super Balls - My New Favourite UGC Example

YouTube - Where The Bloody Hell Are You? Spoof

 

random videos

Eepybirds new diet coke+mentos experiment on Google video :: AdLand the commercial archive :: by the adgrunts for the adgrunts advertising blog x ad-rag.com

YouTube - Borat's speech on Kazakhstan's new media ads

YouTube - Free Hugs Campaign. Inspiring Story! (music by sick puppies)

YouTube - ninja

 

red

(RED)

Heather Hopkins - Hitwise UK: Project Red Brands Get Boost from MySpace Promotion

www.myspace.com/joinred

Innovation Session links 27.10.06

Display

BannerBlog : Dolby: Light up the night sky

BannerBlog : Gothenburg Opera - "Cats"

BannerBlog : Heineken: Stencils

BannerBlog : Ipod NanoBannerBlog : Melbourne: Lose Yourself

BannerBlog : Mercedes GL: Power & Refined

BannerBlog : Nissan: Dance

BannerBlog : Ogilvy: Long Copy

BannerBlog : Sony: HD Camera

BannerBlog : Special K: Sunbathe

BannerBlog : Volvo: FlipbookBMW. Roadmonster

 

Political

webcameron

YouTube - Changes

YouTube - webcameron search

YouTube - Webcameron: an unseen out-take

Bush says he uses “the Google.”

YouTube - The Ska Brothers' NewscastYouTube Stars!

 

Campaigns

Dogging?

Dunk DebateGay 
UK Travelocity ad - AdJab

M&M'S® Dark Chocolate

Ms. Dewey

Nintendo Wii - Software

Wii.com

Random Culture: Saturn: Local Online Video
AdsSony BRAVIA - The Advert

sublymonal

www.myspace.com/sublymonal

YouTube - Broadcast Yourself.

YouTube - Broadcast Yourself.

YouTube - SublymonalWatch

www.myspace.com/jeep

 

Miscellaneous

Motorati Life

glue london - searchmash

Google Bombing

You Got Questions, Ninja Got Answers. | Ask A Ninja
YouTube - ninja

YouTube - Generic !!! NO LOGOS !

creative briefing - thoughts on creating connections

This post claims we deal in getting people to interact with each other (not just think or do something like buy a product).   http://digitalhive.blogs.com/digiblog/2005/08/play_nicely.html

I like this point of view. Its a connected-world thought, not a push-only thought. We can layer on top of the classic advertising thinking this insight - that inspiration comes from connections being made between things. The more connections, the more possibilities (shame that was from BT). If punters make connections themselves, then they start to own and share their ideas/opinions and viral ideas and popular movements emerge (chuck out your chintz). However, we have to go one step further than just the simple idea. We need to instill an idea that has currency AND provide long term ways of helping people play with that idea. Ideas need traction, not just interuptive ads, to gain acceptance.

The lonely world of the creative team is underthreat, as if you take this thought forward, the role of agencies is to provide the links, the lateral thought, the consumer driven traction for brands, as clients are too busy running businesses to foster them themselves. "He was talking generally about co-creation, about the way that real value in the world is created in the interactions between people, not by the prototypical lone genius." Russell Davies on Mark Earls

So creative briefs - a collection of connections? A collection of possibilities for traction on a page, that combines a simple message with a world of implications for that message. We need not just a simple thought but a simple thought that lives in the connections between people (on and offline). Are planners the Rachel Whitereads of business - those interested in the empty spaces between things? (sorry, wanky thought)