glue planning

the blog of the planning department at glue London, an advertising agency who specialise in digital media.

Profundity in unexpected places?

Hansomb4980731276182110 Thanks to Anthony for this insight...

There may be hiddens depths all around us, in places we wouldn't expect. People trying to express themselves may be conjuring up ideas and general usefulness in such a way that the thoughts may never be appreciated.

Take pop music.

As an example, will Hanson's timely wisdom reach the listener through osmosis? Or will these valuable insights into relationships in life be betrayed through the vacuous music? Dunno the answer to this one.
Any others spring to mind?

Enjoy:
 

'Mmmbob' by Hanson

You have so many relationships in this life
Only one or two will last
You're going through all the pain and strife
You turn your back and they're gone so fast
OOh yeah
And they're gone too fast
So hold on the ones who really care
In the end they'll be the only ones there
When you get old and start losing your hair
Can you tell me who will still care
Can you tell me who will still care

Mmm bop, ba duba dop
Ba du bop, ba duba dop
Ba du bop, ba duba dop
Ba du

Mmm bop, ba duba dop
Ba du bop, ba duba dop
Ba du bop, ba duba dop
Ba du

Plant a seed, plant a flower, plant a rose
You can plant any one of those
Keep planting to find out which one grows
It's a secret no one knows
It's a secret no one knows

Mmm bop, ba duba dop
Ba du bop, ba duba dop
Ba du bop, ba duba dop
Ba du

Mmm bop, ba duba dop
Ba du bop, ba duba dop
Ba du bop, ba duba dop
Ba du

In an mmm bop they're gone, in an mmm bop they're not there
In an mmm bop they're gone, in an mmm bop they're not there
Until you lose your hair
But you don't care

Mmm bop, ba duba dop
Ba du bop, ba duba dop
Ba du bop, ba duba dop
Ba du

Mmm bop, ba duba dop
Ba du bop, ba duba dop
Ba du bop, ba duba dop
Ba du

Can you tell me You say you can but you don't know
Can you tell me You say you can but you don't know
Can you tell me You say you can but you don't know
Can you tell me which flower's going to grow
Can you tell me if it's going to be a daisy or a rose

Mmm bop, ba duba dop
Ba du bop, ba duba dop
Ba du bop, ba duba dop
Ba du

Mmm bop, ba duba dop
Ba du bop, ba duba dop
Ba du bop, ba duba dop
Ba du

http://homepage.ntlworld.com/gary.hart/lyricsh/hanson.html

Posted by martinbailie on October 16, 2006 at 10:32 AM in thinking | Permalink | Comments (0) | TrackBack (0)

Orange Mob Mates

2image

I think this is a really good example of a campaign which matches the product to the media and the promotion mechanic really well.

Creatively maybe it could work a bit harder though ;-)

http://myspace.com/mobmates

Posted by Anthony on October 09, 2006 at 05:22 PM in campaigns | Permalink | Comments (0) | TrackBack (0)

Measuring buzz online

Nielsen has a product in the US measuring 'buzz' online. Their review of 2005 places the VW spot as the most blogged about and linked to videoVirgindigital1280x960
http://blogpulse.com/blogs2005/2005_TopVideo.html

Harry Potter is the most blogged about person.... Britney beat Tony Blair too. Virgin Digital poster one of the top images.

Posted by martinbailie on September 25, 2006 at 02:43 PM | Permalink | Comments (0) | TrackBack (0)

Creative inspiration links for clients

22 Sept 06

Creative from yesterday’s Campaign Awards

Lost – a rich, deep and involving publicity site for Lost – great for long running TV shows – something we could be doing for 24 etc

http://www.channel4.com/entertainment/tv/microsites/L/lost/main.html

Ikea - a simple but stunning site with beautiful 360 photography showing what can be done with a bit of bespoke photography for the web.

http://demo.fb.se/e/ikea/dreamkitchen/site/default.html

Blatant self publicity: our Eurostar ad campaign and de-construct’s site won the Travel category of the Campaign digital awards…

http://www.gluelondon.com/awards/2006/CDA/eurostar/

http://campaigndigitalawards.epagesmarketing.com/index2.htm

Interesting trends

TV and digital worlds converge

MTV’s Laguna Beach Virtual (Second Life/Habbo) social networking-type world – first pictures here!

http://adverlab.blogspot.com/2006/09/mtvs-virtual-laguna-beach-first.html

A great story, a film promotion or something else altogether?

Lonelygirl15 the home-schooled 16-year-old emo girl that’s been pouring her heart out in front of her video camera in her bedroom has pretty much been de-masked. Since May she’s been posting clips to YouTube and has built up a large army of fans. Follow the latest interneet buzz campaign in the making...

http://www.youtube.com/profile?user=lonelygirl15

What is it??

http://www.gluelondon.com/news/newsletter_story.php?issue=54&section=11&story=2725

http://blog.coolz0r.com/2006/09/08/lonelygirl15-hollywood-takes-on-youtube/

http://blog.futurelab.net/2006/09/lonelygirl15.html

http://gordonsrepublic.blogspot.com/2006/09/house-arrest-lonelygirl-15-okay-so-its.html

The home made spoof:

http://www.youtube.com/watch?v=tTsxeaTl-zc

http://www.youtube.com/watch?v=rU8iYeAzL1U&mode=related&search=

 

And just plain random!

the reason the internet was invented!

http://www.youtube.com/watch?v=gx-NLPH8JeM

Tattoos! Really simple viral idea based on a proven approach - for younger guys & girls

http://www.crustydemons.co.uk/UK/tattoo_parlour/viewer.php?clip=w4&id=1&msg=I%20love%20martin

(note: this one was sent to me, honest!)

Posted by martinbailie on September 25, 2006 at 11:41 AM | Permalink | Comments (0) | TrackBack (0)

viral video chart

Apparently a totally objective chart, which is useful, and makes it different to all those "seeding" sites.

It simply tracks google vids, youtube and myspace vids to show what the hottest vids are.

The interesting thing, is that it's not tracked by hits, or plays, or comments, but by LINKS to (and the number of times a video is embedded, or published elsewhere). Another nice example of how the link is the fundamental unit of conversation on the Internet 2.0.

http://www.viralvideochart.com/

My fave thing off it that I hadn't seen before:


Posted by Anthony on September 20, 2006 at 05:32 PM | Permalink | Comments (0) | TrackBack (0)

disgusting US pre-made packed lunches for kids

Holy God. Let me get this straight - I am a bad eater. I eat fast food (McDonalds, KFC, etc) at least 2 times a week, probably more. Each lunch time I normally have a couple of packs of crisps and sweets with my white bread, meaty sandwich. But these pre-made packed lunches for kids are utterly obscene. I hope I never have to advertise these, and with the way legislation is going, I probably won't.

"No Lunchables product got me as excited as Mess With Your Mouth Chicken Dunks, which feature a 'sour fizz' powder to sprinkle on chicken nuggets after they've been dipped in ketchup." Link here

Posted by Anthony on September 19, 2006 at 10:25 AM in consumers | Permalink | Comments (0) | TrackBack (0)

paris hilton is fame2.0

This is a fab article about how Paris Hilton is most famous in context of linking to other brands or things - from user-generated content porn, to nightclubs to branded cheeseburgers. These brands in turn link back to her, boosting her fame even further.

Good anecdote for meetings - it's exactly the right blend of new-school marketing thinking plus pop culture knowledge that makes planners seem very useful.

Posted by Anthony on September 19, 2006 at 10:07 AM | Permalink | Comments (0) | TrackBack (0)

push to talk outdoor

This is really cool, but I'm not sure that it's the best way to sell walkie talkies. However, as long as everyone had fun doing it, that's what counts.

It's a national stunt/promotion for Solo's Walkie Talkie phones. At bus stops in Vancouver, Toronto, Montreal and Calgary, we've connected bus stops with actual walkie talkies phones. People just push the button and are connected live to another bus stop in another city. Should make for some fun, awkward interactions.

from ExperienceTheMessage

Solo_tsa_0722




Posted by Anthony on September 12, 2006 at 10:34 AM in advertising | Permalink | Comments (0) | TrackBack (0)

creative sessions

Here are some of the links and things we talked about on Friday. You can add stuff or feedback in the comments section below. It would be good to hear about what kind of stuff you want to do in the future, too.

The evolution of the flipping quarters guy:
http://www.break.com/index/quarters.html
http://blog.coolz0r.com/2006/06/26/axe-silver-lions/
http://www.videoegg.com/video/bnwET

Budweiser Clydesdale commercial
http://video.google.com/videoplay?docid=4258794138972547179

New Coke spot from Brazil
www.youtube.com/watch?v=Whe13CBd654

Yahoo! Answers gets Stephen Hawkins to ask a question, 15,000 responses:
http://answers.yahoo.com/question/?qid=20060704195516AAnrdOD

Shakira's Music Video
http://www.youtube.com/watch?v=cVbQb9Ylkm8

Nice advertising collection videos:
Marketallica » Blog Archive » Collection of JWT/Chico videos
Marketallica » Blog Archive » Excellent videos of JWT/Chico Part2

Million dollar building and million dollar body:
http://www.sandberg.nl:16080/artvertising/
http://www.mymilliondollarbody.com/

ant

ps

my current favourite single web site link
http://www.cuteoverload.com

and current favourite silly thing - a new lipsync'ing act
http://www.break.com/movies/singlip.html

Posted by Anthony on July 11, 2006 at 10:24 AM | Permalink | Comments (0) | TrackBack (0)

A music industry own goal?

794955074_mLily Allen was happily doing the real marketing thing on myspace, so the record label decided they needed to copy the elements that worked and build their own ‘brand’ site. A cute site, but wasn’t it more authentic keeping her myspace page as the original and best place to go? it’s got ‘legal’ written all over it.

Compare and contrast:

http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=36707169

vs

http://www.lilyallenmusic.com/

 

Posted by martinbailie on July 10, 2006 at 10:06 AM in campaigns | Permalink | Comments (1) | TrackBack (0)

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