glue planning

killer stats on buzz

A couple of neat stats/facts

From a study from LSE: advocacy is a statistically significant predictor of sales growth. Companies with more positive WoM experience more sales growth than those with less.

In this same study, a 10% rise in advocacy related to a 8.82 million increase in sales.

and from here: http://buzzcanuck.typepad.com/agentwildfire/2006/01/top_11_killer_s.html

On product recommendations, 90% trust their spouse and 65% trust their friends, however only 27% trust manufacturers, 14% trust advertisers and 8% trust celebrities (Yankleovich)

BBC gamers stats

BBC Research piece on gamers, demoraphics, usage stats. What kind of games people play, where and when. Useful stats but not laden with flavour/insight.

Download bbc_uk_games_research_2005.pdf

¼ of US users watch videos online every week

¼ of US users watch videos online every week

http://www.marketingvox.com/archives/2006/03/30/twothirds_of_web_users_have_watched_online_vids_and_video_ads/?rss1

 

“Among those who view video online at least once a week, the average age is 33, 64 percent are male, 85 percent has high-speed internet access at home.

Entertainment and news are among the most popular offerings: 58 percent of those who watch online video view movie clips or trailers at least once a month; 57 percent watch humorous clips; 56 percent view news and current-events videos; and 47 percent view music videos.”

Atlantic records promoting Hard-Fi

http://www.youtube.com/watch?v=PsRkU7FV4aw

Anomaly NYC - recon newsletter

As much as I can work out, Anomaly are an ad agency who believe that advertising isn't always the answer, which is a good thought. Anyway they produce these thought piece journals which aren't bad at all, esp for quotable stats e.g.

Consumer spending on media overakes advertiser spending on media:
The study stated that consumer spending on media at $178.4bn, an increase of 6.5%, surpassed advertising, which grew by a mere 3.2% to $175.8bn in 2003.

PDFs are available here:
Download Recon_vol_1.pdf
Download Recon_vol_2.pdf

or you can find out more at anomaly NYC's website.