glue planning

Virtual World Branding : PDF of the week

Virtual World Branding paper
This paper startes as a nice, simple introduction to virtual worlds and their growing attractiveness to brands.
The paper's real value is in the examples towards the end. The case studies provide some nice thought starters as to how these 'media' could benefit other clients.

my del.icio.us links

On the sidebar on the right of this blog, if you scroll down a bit, you can see the link roll of my del.icio.us bookmarks, called ANT'S RECENT PLANNING READS.

If you don't know, now isn't really the time to explain del.icio.us in detail, but that thing on the right is a rolling feed of all the links that I've tagged recently - articles, webpages, stats, etc - with a one sentence description of why I think it's interesting. Check it out. I normally upload an average of about 3 things a day.