glue planning

the blog of the planning department at glue London, an advertising agency who specialise in digital media.

killer stats on buzz

A couple of neat stats/facts

From a study from LSE: advocacy is a statistically significant predictor of sales growth. Companies with more positive WoM experience more sales growth than those with less.

In this same study, a 10% rise in advocacy related to a 8.82 million increase in sales.

and from here: http://buzzcanuck.typepad.com/agentwildfire/2006/01/top_11_killer_s.html

On product recommendations, 90% trust their spouse and 65% trust their friends, however only 27% trust manufacturers, 14% trust advertisers and 8% trust celebrities (Yankleovich)

Posted by Anthony on November 30, 2006 at 04:51 PM in stats | Permalink | Comments (3) | TrackBack (0)

stats on written communication

Only 13% of all written communication is now using pen and paper; 49% is via email, 29% is via SMS text, and 10% is via Internet Instant Messaging, according to the IPA Touchpoints Integrated Planning Database.

I wonder which of these medium carries the most extra information with them (like you know how they say when we talk to people, only 10% of the meaning takeout is from the actual words). I'm guessing it's Instant Messenger, because of the timing element.

http://www.ipatouchpoints.co.uk/index.php

Posted by Anthony on November 28, 2006 at 11:24 AM | Permalink | Comments (1) | TrackBack (0)

glue Tuck Shop

glue London's tuck shop

Our office manager Charlotte and I have opened a glue Tuck Shop. All the old favourites, with proceeds going to sponsor animals at Hackney City Farm.

Posted by Anthony on November 23, 2006 at 06:14 PM in social | Permalink | Comments (1) | TrackBack (0)

innovation session nov 3rd links

banners

BannerBlog : IBM: Business man

BannerBlog : Reckitt Benckiser - "Upside Down"blogs

 

blogs

Open for Discussion

Wal-Marting Across America

 

dove

Advertising Age - Better ROI From YouTube Video Than Super Bowl Spot

DoveYouTube - Dove Evolution

google maps

google maps Markus Dressen: Printed Matter

Random Culture: Saturn: Local Online Video Ads

tripadvisor

 

new wave

dodgeball.com :: mobile social software

lx

 

miscellaneous

brandflakesforbreakfast: today's weather brought to you by...

DC ShoeCo podcast

 

hummer

Copperfield - Google Video

Hummer new size

My dad's got restless legs - Spasm kicks off domino effect - on Bore Me

YouTube - David Copperfield parody

Smirnoff® Raw Tea™YouTube - smirnoff tea party

ZERO is more

Australia – So Where The Bloody Hell Are You?

Digital Examples: Sony Super Balls - My New Favourite UGC Example

YouTube - Where The Bloody Hell Are You? Spoof

 

random videos

Eepybirds new diet coke+mentos experiment on Google video :: AdLand the commercial archive :: by the adgrunts for the adgrunts advertising blog x ad-rag.com

YouTube - Borat's speech on Kazakhstan's new media ads

YouTube - Free Hugs Campaign. Inspiring Story! (music by sick puppies)

YouTube - ninja

 

red

(RED)

Heather Hopkins - Hitwise UK: Project Red Brands Get Boost from MySpace Promotion

www.myspace.com/joinred

Posted by benmitchell on November 06, 2006 at 06:04 PM in interesting | Permalink | Comments (0) | TrackBack (0)

Innovation Session links 27.10.06

Display

BannerBlog : Dolby: Light up the night sky

BannerBlog : Gothenburg Opera - "Cats"

BannerBlog : Heineken: Stencils

BannerBlog : Ipod NanoBannerBlog : Melbourne: Lose Yourself

BannerBlog : Mercedes GL: Power & Refined

BannerBlog : Nissan: Dance

BannerBlog : Ogilvy: Long Copy

BannerBlog : Sony: HD Camera

BannerBlog : Special K: Sunbathe

BannerBlog : Volvo: FlipbookBMW. Roadmonster

 

Political

webcameron

YouTube - Changes

YouTube - webcameron search

YouTube - Webcameron: an unseen out-take

Bush says he uses “the Google.”

YouTube - The Ska Brothers' NewscastYouTube Stars!

 

Campaigns

Dogging?

Dunk DebateGay 
UK Travelocity ad - AdJab

M&M'S® Dark Chocolate

Ms. Dewey

Nintendo Wii - Software

Wii.com

Random Culture: Saturn: Local Online Video
Ads
Sony BRAVIA - The Advert

sublymonal

www.myspace.com/sublymonal

YouTube - Broadcast Yourself.

YouTube - Broadcast Yourself.

YouTube - SublymonalWatch

www.myspace.com/jeep

 

Miscellaneous

Motorati Life

glue london - searchmash

Google Bombing

You Got Questions, Ninja Got Answers. | Ask A Ninja
YouTube - ninja

YouTube - Generic !!! NO LOGOS !

Posted by benmitchell on November 06, 2006 at 12:23 PM in interesting | Permalink | Comments (1) | TrackBack (0)

Virtual World Branding : PDF of the week

Virtual World Branding paper
This paper startes as a nice, simple introduction to virtual worlds and their growing attractiveness to brands.
The paper's real value is in the examples towards the end. The case studies provide some nice thought starters as to how these 'media' could benefit other clients.

Posted by benmitchell on October 31, 2006 at 12:08 PM in web2.0 | Permalink | Comments (0) | TrackBack (0)

platforms, niches, territories

increasingly, we're being told that we should find some 'thing' for brands to own and associate with - a context for people to tell stories around. Here is a well articulated territory that is just waiting for a brand to seize. It starts here (this is a thread from the LondonByLondon newsletter):


RE: GENTLEMAN

   'A friend of mine was telling me something about an eccentric
   old down-and-out gentleman who is rumoured to actually be a
   very rich property owner. Apparently this guy lives on an
   island on the Thames up near Hammersmith. The council have
   been trying to evict him but without success... and so on. Is
   my friend pulling my leg again? He used to be a journalist so
   you never can tell.' - Fivesight

...

Sorry, Fivesight. While I don't have categoric proof, I have
rowed on the Thames for 15 years and not once have I even seen
anyone even vaguely resembling a down-and-out, let alone an old
eccentic, on the eyot upstream of Hammersmith. The houses near
there are very nice, so you would have to be quite mad to prefer
the salt-marsh-i-ness of the island. Not to mention to barrage of
rowing coaches going past quite frequently hurling advice at
their crews ...

- loaf

...

Fivesight, I don't know about your island man but it does bring
to mind this chap in Hackney, William Lyttle, aka The Mole Man,
who has dug loads of tunnels under his and neighbouring houses. I
think he recently got into trouble because the road outside was
on the verge of collapse. Only in Hackney...

Can anyone else think of amusingly-named single men with unusual
living arrangements
, eh? Come on readers, write in with your
humorous anecdotes! Each one published gets a *credit*!


"amusingly-named single men with unusual living arrangements" seems like a really good, rich, eccentric ground, full of stories and quirks. At least enough ammo there for a fairly long lasting campaign. A brand like Pimms, but maybe less posh - a eccentric supermini with lots of space in it?

I'm going home now.

Posted by Anthony on October 25, 2006 at 05:00 PM | Permalink | Comments (0) | TrackBack (0)

Interesting Mintel Fact - Dandelion and Burdock

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After Lemonade, Orangeade, the most popular non-cola fizzy drink in the UK is dandelion and burdock.

Posted by Anthony on October 25, 2006 at 01:37 PM in consumers | Permalink | Comments (13) | TrackBack (0)

PDF of the Week - Pro-Am Revolution

Acrobat_pdf_icon_1

From the think tank Demos, this paper talks about the rising importance of amateurs (formerly regarded as passive consumers) in various industries and situations.

Many parallels to User Generated Content (UGC), content creators, and Horowitz's Creators, Synthesizers, and Consumers theory.

Also some good insights into targeting the influencers or 'doers' in our audiences to generate WoM activity.

Link to the article here

Posted by Anthony on October 25, 2006 at 12:45 PM | Permalink | Comments (0) | TrackBack (0)

Beer Cannon

Milwaukee's Best Light have done a campaign which simply involves shooting tins of beer at various objects, eg porcelain cats, and fliming the lad-entertaining destruction in slow-motion.

It fits the somewhat bland "Real men" brand campaign and give the audience something unique and valuable that they're really interested in. I like the honest tone and decent level of branding with it.

The site offers people the chance to submit request of things they want shot and explains the whole campaign.

Posted by Anthony on October 16, 2006 at 11:58 AM | Permalink | Comments (0) | TrackBack (0)

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  • killer stats on buzz
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  • innovation session nov 3rd links
  • Innovation Session links 27.10.06
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  • Interesting Mintel Fact - Dandelion and Burdock
  • PDF of the Week - Pro-Am Revolution
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